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Email marketing is a form of marketing that can make the customers on your  email  list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It  is when you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you. It is used to inform, drive sales, and build a community around your brand (e.g. with a newsletter). Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. The Different types of marketing emails Emails can either be promotional or informational and fulfill a specific purpose in the buyer's journey. Promotional emails  are used to promote, whether it’s to promote a special offer, a new product release, an eBook, or a webinar. A cam...